Channel 7 has made a major announcement about its Sunrise breakfast show.
The network has announced that two decades after the hit show claimed the breakfast TV crown, it remains the most-watched breakfast program on Australian screens.
Sunrise — hosted by Natalie Barr and Matt Shirvington — has been No.1 every day so far this year nationally and in Australia’s capital cities.
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Figures from the calendar year to date show Sunrise with an audience of 367,000 compared to Channel 9’s Today on 277,000.
The Morning Show — hosted by Larry Emdur and Kylie Gillies — has achieved the same impressive result – and has been No.1 for the past 16 years.
The Sunrise team. Credit: Scott Ehler/Supplied
This means the winning formula of Sunrise and TMS dominates Australians’ TV screens from 5.30am to 11.30am every weekday, all year round.
Every month, Sunrise reaches more than 4.2 million Australians nationally, with Weekend Sunrise reaching 2.9 million and the weekday The Morning Show reaching 3.2 million viewers.
Across 2023, Sunrise has increased the lead over its nearest competitor, attracting more than 30 per cent more viewers nationally and almost 15 per cent more in the capital cities. In regional Australia, it is a 59 per cent ahead.
This year, Sunrise is No.1 across all capital cities — dominating breakfast viewing in New South Wales, Victoria, South Australia, Queensland, Western Australia and Tasmania.
Its national BVOD audience has increased 13 per cent so far this year.
“‘Thank you’”
Speaking on the achievement, Seven Network Director of Morning Television, Sarah Stinson, said: “To be No.1 across Australia, the five capital cities and in every single state is an accomplishment we never take for granted
“Thank you to our incredible viewers who have made Sunrise, Weekend Sunrise and The Morning Show Australia’s most-watched breakfast and morning programs day in, day out.
“And thank you to Nat, Shirvo, Kochie, Kylie, Larry, Matt and Monique and the entire on-air crew, as well as the passionate team behind the scenes, for their relentless commitment to keeping Australia informed, enlightened and entertained,” she added.
Sunrise has a combined 2.6 million followers across Facebook, Instagram, TikTok and YouTube. Visits to the Sunrise Facebook page have jumped 50 per cent this year and the show has averaged 4.7 million YouTube plays a month over the past 12 months.
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