Tween “skinfluencers,” have become a worldwide industry, selling multi-step skincare routines to kids as young as eight years old.
Now, a stark warning has been issued for parents, whose children are being swept up in the craze.
WATCH THE VIDEO ABOVE: Psychologist reveals dangers of tween ‘skinfluencers’ craze.
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Many Aussie kids, mostly between eight and 12 years old, are buying expensive products from chains such as Mecca and Sephora as a result of the worldwide trend.
The kids post their sophisticated routines to TikTok, which typically involve cleansers, toners, and hydration serums for the youngsters.
Paediatric psychologist Deidre Brandner appeared on Sunrise on Monday, speaking out on the dangers of skinfluencers on popular apps like TikTok amid the worldwide craze. Credit: Seven
Appearing on Sunrise on Monday, paediatric psychologist Deidre Brandner said she had concerns about children with a “skincare,” obsession.
“What is concerning from a psychological perspective is the emotional impact of being focused on appearance,” Brandner said.
The expert expressed concern about the impact of the products and the psychological impacts.
“Firstly, the biggest risk is what kind of products they are using, whether they are harsh (or not on the skin).
“We promote SPF 50 to protect their skin, but they are focused on (anti-)ageing before children have begun to even live their life,” she added.
On TikTok, “skinfluencers” has been tagged more than 32 million times.
Skincare brands, such as Drunk Elephant, have come under the spotlight, and have told parents which of their products are suitable for children.
“Many of our products are designed for all skin, including kids and tweens,” Drunk Elephant’s official Instagram posted back in December.
“I would say stay away from our more potent products that include acids or retinols — their skin does not need these ingredients quite yet,” they wrote.
Brander said tweens were often influenced by their friendship group, who use the same products.
“I think this age group is very impacted by influencers. But more so, they are impacted by their friendship group and the purchase of their products is more about a sense of identity,” she said.
Brandner said the focus should be on caring for your skin, not routines, which seemingly mimic cosmetic routines.
“The focus should be on practical, everyday hygiene — washing your face and using sunscreen — it’s understanding that these products are not necessary for this age group.
“But again, it’s this idea of being older or more mature, I identify with the older age group, but we don’t want children to miss out on their childhood,” she added.
“I think when we watch these images — we can all agree that’s what’s happening here.”